Have you already begun to reap the benefits of social media management (SMM) for your business? Indeed, if done right, you can behold the results of SMM quickly, like getting more exposure to your posts, a greater number of views and likes, or increased activity on your business page. You can experience an even greater level of user activity on your social profile with the help of trustworthy third-party growth tools. For instance, you can get more TikTok comments with SocialBoosting for just a small fee. However, there is a different kind of fun in building your followers and reputation organically.
Your business, too, can reach the top level in social media only through social media management. It’s time to up your game and incorporate the following advanced SMM techniques to compete in the highest echelons of the industry.
Plan Content in Advance to Maintain Regularity and Quality
So far, you may have been posting content whenever you hit upon an idea for one. It may have worked when you had few to no followers. But now that you have gathered a decent number of followers, you need to meet their expectations to keep them from unfollowing your business. Their expectations aren’t too high or absurd. They just need regular quality posts from you. Otherwise, they may lose interest in your profile.
We understand that it’s not easy to come up with new and quality content every day. Hence, you need to start planning your posts well in advance. Also, you may consider scheduling your posts with a social media management tool, like Meta Business Suite, so that you don’t miss out on a deadline just because you forgot.
Schedule Posts During Peak Hours
Don’t make your followers scroll all the way down to find your new post. Let them notice your content soon after they log in to their social media account. Find out when your target audience is usually online. Your local followers tend to log in after working hours, say after five in the evening or before going to sleep. If you have followers from another time zone, then schedule your post after 5:00 PM according to their time zone.
Post Different Kinds of Content (Unique, Trending, or Bizarre)
Posting only business-related content is a great idea in the initial stages since you wish to let the world know what your social media profile is really about. But once you have gathered enough followers, don’t bore them out with the same type of content. They already know which industry you are in. Post different kinds of content to keep them hooked, especially trending stuff that you can reuse to relate to your brand. Update them regarding some bizarre discoveries or post a unique invention that has been made in your industry.
The Art of Signal Boosting
Signal boosting is simply sharing the content of the people you follow with your followers. Don’t just keep sharing everyone’s content, though. Signal boosting is an art where both you and the other person benefit from the share. Are you partnered with some other businesses or brands? Share their content when it’s pertaining to your industry. Also, tag them in your posts that pertain to their industry.
Prioritize Your Social Media Goals
In the early stages of your social media management journey, you may have set a few vague goals already. It’s time to be more specific and focus on a particular goal. For instance, do you want to increase traffic to your website rather than focus on your customer service with your social media profile? You will need to spend more time in creating content that directs your followers to your website. But it doesn’t mean that you should ignore customer service altogether.
It’s simply a matter of prioritizing your goals. Let’s say that you have placed four social media employees for customer service. If you are prioritizing the marketing of your business website, then you may consider delegating two of them into content posting.
Maintain Zero Unread Inbox Messages
Your email address forms the crux of your business. It not only connects you to your clients, but is also a medium that lets you access your social media accounts. What if you receive an important message on social media, but you don’t get a notification on any of your apps? Even if you have made it a habit of checking your email on a regular basis, the message may get lost in your spam.
That is where maintaining the ‘zero unread inbox’ method becomes beneficial. Open all your emails whenever you log in, including your spam, so that you won’t miss your important social media messages either.
In summary, you don’t need to do anything overly different to up your social media management strategy, just refine your existing techniques to focus on what you wish to achieve. The regularity, quality, and timing of your content posting matter the most. Share the posts of your partners and vendors when you can, and concentrate on specific social media goals that will boost your business.