What marketing tactics do major brands implement?

what markeing strategies do businesses implement

Marketing is extremely important when it comes to building a brand’s reputation, advertising its products and attracting customers. There are different marketing strategies and tactics that brands can develop and implement to sell their products. 

Nearly all industries implement marketing strategies, including casino gaming companies like 888casino and film production companies. 

It is vital for businesses to select the marketing strategy that best fits their image and their target clientele. Selecting the wrong marketing strategy can deeply impact a brand’s reputation and lead to major financial losses that can eventually bankrupt the company. 

Marketing tactics are also great ways for companies to differentiate themselves from their competitors and earn a market lead. They are necessary tactics to implement for any business that wants to succeed. 

But what are these marketing tactics? Which ones do major brands implement? 

In this article, we’ll explore some of the most famous and important marketing strategies used by major companies. 

Key marketing tactics

The following strategies are some of the most popular marketing tools used by brands. They are listed in no particular order: 

  • social media marketing 
  • content marketing 
  • email marketing 
  • in-person events 
  • influencer marketing 
  • earned media & PR 

But before diving into these marketing tactics and what they entail, it is important to distinguish between two main types of marketing: B2B marketing and B2C marketing. 

B2B marketing stands for the business-to-business type of marketing. In this type of marketing, companies are offering their services or products to other businesses and organizations. 

B2C marketing, on the other hand, stands for the business-to-consumer type of marketing. With this type of marketing, companies are trying to sell their products or services to consumers and not to other businesses. 

When it comes to B2B marketing, the most common marketing strategies include: 

  • social media 
  • content marketing (blogs, articles, etc.)
  • search engines and optimization tools 
  • eBooks, infographics and whitepapers 
  • email marketing 
  • video marketing 
  • case studies and customer testimonials 
  • podcasts 

As for B2C marketing, it shares some common marketing strategies but also includes other tools. Here are some of the common strategies: 

  • content marketing (blogs, articles, etc.) 
  • social media 
  • membership programs and other loyalty schemes 
  • personalized rewards (on the client’s birthday for example)
  • email marketing 
  • video marketing (via influencers and recognizable content creators mostly)
  • customer testimonials 
  • guest posting on blogs, websites, or other social media platforms 

Successful companies tend to merge both B2C and B2B marketing techniques to attract individual customers and investors who work for companies. 

All of these techniques are useful when marketing a company’s services and products. Readers will note that most of this marketing is done online. 

Before the internet and the creation of social media platforms, marketing strategies had to be implemented in-person by representatives. Nowadays, in-person events are rarer as most of it is done via a social media platform, blogs, videos and emails. 

For B2C marketing, it is very important for the brand to establish a relationship of trust and loyalty with its clients. This is why loyalty schemes are a great way to keep clients. 

Many companies are now using video marketing and famous influencers, bloggers and Youtubers for their marketing purposes. This technique is extremely successful because viewers tend to trust these individuals. 

They see their favorite Youtuber, who they trust and feel connected to, recommending a product. This contributes to the relationship of trust and makes the brand look more credible.

It reassures clients and pushes them to purchase the product. 

In addition to that, marketing via a public figure or a personality helps brands target their desired public. Brands will select someone to promote their product depending on that person’s following. 

When a Youtuber that you like promotes a product, that product is usually relevant to you in some way or another. It is usually a product that you would potentially purchase or have already purchased. 

With the internet and highly performing algorithms, companies can find their target audience quicker than before and market their products directly. 

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A marketing success story by a major brand

Here is a marketing success story by a worldwide famous brand. You have most likely heard of it and may have noticed its innovative and excellent marketing strategy. 

1 – Red Bull

Red Bull decided to focus its marketing strategy on organizing and funding major extreme sports events. They believed that these events would attract the attention of the public and the press. 

They were right. Some of these events were spectacular and even broke Guinness World Records. 

The most remarkable of these events was arguably the Red Bull Stratos event, for which Felix Baumgartner jumped from space. This feat broke three world records

  • highest free fall 
  • highest manned balloon fight 
  • first man to break the speed of sound in free fall 

With events as incredible as these, Red Bull became a world-famous brand associated with extraordinary sports events and world-breaking records. 

It is a great marketing strategy because it not only attracts the public and the media’s attention but also helps build a very solid reputation for the brand. 

Final thoughts 

This article focused on B2B and B2C marketing strategies implemented by companies. Some examples of these marketing strategies were provided, as well as a definition of B2B and B2C marketing.

This article finished off on a marketing success story: Red Bull’s excellent marketing and communication strategy.